Vanity Sizing
Posted on March 28, 2008
Filed Under Bodies in Clothing
I know it’s ghetto to quote Wikipedia in most cases, but hey, it’s a simple entry in case you don’t know what vanity sizing is, either.
My favorite quote from the Wikipedia entry:
Finally, it has been suggested[9] that vanity sizing merely reflects the increasing prevalence of obesity.[10] [11]
My second favorite quote from the same entry:
Designer Nicole Miller’s spokeswoman has suggested that 00 or subzero sizes were introduced in part because of the rise of Asian markets, where women are generally smaller.[5]
So…the sizes are going up, but people that are smaller still need to have clothes (that part makes sense) so they make smaller sizes (also makes sense) - but couldn’t Nicole Miller just keep the same dress sizes? Will someone seriously not buy a piece of clothing because of the label and what size it says?
I mean, if you were in a clothing store, would you choose something uglier just because the label (you know, the one on the inside of the garment) says it’s a size 6 instead of a size 10? Does it really matter what the label says? Can’t you just cut it out?
I think the makers of jeans from Lane Bryant were terribly smart to redo the sizing. Not because now a fatty can wear a size 1, do you think a waif-like model might accidentally buy a pair of size 1 jeans from Lane Bryant thinking they were her size? Highly unlikely.
What having sizes 1-12 does (no numbers skipped, cause that was pretty pointless too, come to think of it) is take away the concept of sizing we had previously. More women are wearing clothing that fits them now, because the stigma of numbers has been removed.
To hell with vanity sizing. Just find the most petite person in America, make her the size 1 and move up from there. However far it takes, however high we have to go. Because someone’s self esteem being dictated by the number on the inside of a garment is disgusting and wrong and (ultimately) just kinda weird.
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